Our mission is to transform how people’s journeys are planned, operated and accounted for. Using big data and advanced machine learning to arrive at transformative insight, we help our customers to create sustainable mobility solutions that work for everyone, now and in the future.
From improving journey times and making sure that mobility options are accessible to everyone, to increasing operational efficiencies and reducing environmental impact –Teralytics insight helps tackle some of the crucial mobility challenges of our time.
Teralytics enables decisions based on the most accurate, inclusive and current indicator of people’s mobility – their mobile devices. A phone is the one thing everyone has with them at all times – and mobile signal is the only consistently reliable data point about human mobility that’s sufficiently precise to be used in transportation planning.
The cell towers receive mobile signals throughout the day and don’t discriminate based on device model or apps being used. This allows us to take everyone’s travel needs into account.
Partnering with telecom operators worldwide to analyze aggregated and anonymized mobile signal data, our approach has allowed our customers to take an exponential leap towards creating mobility solutions that are as desirable as they are sustainable.
There are a number of other approaches to try and understand people’s journeys.
Historically, population surveys and physical counters provided a limited view of people’s travel behaviors at a high cost, demanding a significant degree of operational complexity at the same time. This partial understanding took years to arrive at, rendering it outdated even before being put to use. Measuring the impact of any upgrades and new developments, not to mention validating assumptions, has therefore been impossible – until now.
Other methodologies, such as those reliant on GPS-enabled mobile applications, are not representative of the population as a whole.