Location-based intelligence for better targeted campaigns

Engage your audiences at the right time and place with dynamic insights

Mobility behaviours at a glance

Identify optimal locations for engaging your audiences throughout the day

Teralytics enables brands to understand consumer mobility without sacrificing data privacy. By leveraging Teralytics’ insights, brands can engage with their audiences at the right time and place, improving relevance of their geo-targeted campaigns, without using any online identifiers.

  • Inform campaign planning

    See where your target audiences are at different times of the day, how this may be changing over time, and adjust your campaign coverage accordingly.

  • Optimise your out-of-home billboard network

    See which billboard locations match where your target audiences are.

  • Understand how you audiences’ mobility behaviours are evolving

    Teralytics provides brands with access to historic and up-to-date insights about which geographical locations present most opportunities to engage audiences within a specific demographic profile.

Partner with us

Become a Teralytics partner and we’ll provide you with ongoing access to our up-to-date mobility insights and support to enable your brands to connect with their audiences at the right time and place.

Our technology

Our unique technology draws population-level insights from the one source that is truly representative of everyone’s mobility needs – mobile signal.

Overhead aerial view of winding mountain road inside colorful autumn forest

Our insights cover large, stable population samples that represent the journey patterns of real people and are not biased towards any specific group or mode of transport. Critically, they are based on real trips, not extrapolated from behavioural models. This means that they reflect travel behaviours across all segments of the population, and do not risk exaggerating atypical pockets of activity.

To provide the strongest basis for our insights, we use signal data from mobile carriers, which provides a large, continuous and representative dataset for all the countries and regions in which we operate. Our engineers and data scientists have devised a methodology for the structuring, mining, extrapolation and application of machine learning to mobile signal that delivers truly accurate and inclusive mobility insights.

We ensure the accuracy of our insights by benchmarking them against real-world measurements and customer data.

Our Partners

Book a demo

If you’d like more information, please get in touch.